HAMMATAN VENTURES BRANDING AND COLLATERAL

 

The "Harmattan" is a season in the West African subcontinent, which occurs between the end of November and the middle of March. It is characterized by the dry and dusty northeasterly trade wind, of the same name, which blows from the Sahara Desert over West Africa into the Gulf of Guinea. The name is related to the word haramata in the Twi language. 

The client changed the name to Hammatan. To emphasize the connection, Circle Studio used tones of the desert sand as well as organic shapes illustrating movement. We decided to use the ram's horn as past the initial Letter "H" of the logo, from Ashanti symbolism, which conveys, strength and humility, two attributes that the client wanted as part of his corporate culture.

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